You want to sell your home for the highest possible price in the shortest possible time  -  here is my way to do this for you ....

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•  You receive a detailed written analysis comparing all the major features of your property to at least three other recently sold and similar properties. I developed  True Home Value Formula ™    to help you with this important step.   

• Requires my visiting your home for about an hour 

 "A home well priced is already half sold"  

•  See Sample Report of my True Home Value Formula  (if you intend to List soon).

•  You can request a Fast & Free Online Evaluation  .  Not recommended if you are trying to establish a list price - you need the full evaluation, as above.

• My clients appreciate the fact that they can easily see what factors have been considered to arrive at a recommended market value. 

• You participate fully in arriving at your listing price and you (and I) will have a better understanding of the competitive features and weaknesses that buyers will be thinking about as they consider purchasing your property.

•  My approach takes the time to do this important first step right. I make a complete tour of your property, inside and outside. I make note of your renovations, extras, and upgrades.  I believe you will appreciate this thoroughness.

• It is a mistake to price too high above market and hope someone will "go for it" or at any rate will make an offer - this is the biggest mistake made by ill-informed sellers. I will be happy to explain why. You may Email  me and I will send you my answer.

Net Proceeds - you will be given an accurate picture of the cash flow involved in selling your current house and buying your new home. This will be done initially on estimates and when known, on actuals. Sleep better with good financial planning and control. Don't guess - know.  Sample

• You can benefit from having your home staged to sell quickly for the top dollar you deserve and I will pay this for you - a great value.
• Staging is not re-decorating - it is about selling a product - your house.
• Most people are quite surprised how a few changes by a pro can make such a dramatic difference to the "look and feel" of their homes.
• Staging is about removing the barriers between potential buyers and your house on an emotional level.
• In staging a house, often less is more.

Seller Property Information Statement (SPIS)

•  Protects you, the seller, by assuring that correct and full information is being provided to buyers.

• Buyers (or their agents) must still make their own inquires - I always validate claims and pertinent "facts" material to the value of the property.

• Protects you, the seller, from being sued for non-disclosure of defects material to the value of the property. It is NEVER a good idea to deliberately hide a defect and hope the seller won't notice and won't come after you in court for costs of repair.

• NOT a warranty but is useful for “information purposes only.“

• NOT a substitute for doing an inspection by an independent inspector.

• Pre-listing Inspections are gaining in popularity and we can discuss this tactic. I recommend them.

Multiple Listing Service (MLS)

• Commission fees are based on my value in getting you the highest possible net amount for your property. I recommend at least 2.5% for the co-operating broker (representing the buyer).

• The Holdover Period is 120 days (for my clients). This is a period of time after the MLS Listing has expired whereby commission is owed for any Buyers that have viewed the property prior to expiry and who then purchase during this following Holdover Period. If the Seller has engaged a new Listing Brokerage during the Holdover Period,  the fees owing them for this sale are subtracted from fees agreed to with the original Listing Brokerage. Intended to prevent Sellers unfairly avoiding fees. 

 Showing Appointment Process

• RE/MAX Hallmark has a well organized and efficient system to make sure you and your prospective buyers and their representatives are handled with care and professional courtesy. See About RE/MAX for details.

• Appointments for showings are handled through our office based on your instructions as to time of day, days of week, minimum notice, etc.  All visits are recorded and you are sent reports on these showings weekly.

• Showings can be suspended for periods of time at your request if you need a break, have company, whatever.

• Lockbox is used. The box has your property keys inside. For security reasons, the Lockbox code is only given to the Brokerage office, never to an Agent or to an individual. The box will be placed in a convenient location, e.g.; on your front door. 

• Unrepresented Buyers who may call on seeing the sign or the advertisements and who are not represented by another agent will be booked for an appointment with me. I will make it clear to these buyers that I represent your best interests as the your Listing Agent but can provide them with "Customer Service" - facts about the home, fairness and honesty. And, I can facilitate an Offer if they wish to make one.

 Start Dates for Offers and Showings

• It is sometimes a good strategy to have your property listed on MLS for a week or so prior to accepting offers to build up momentum and possibly to give you an opportunity to consider multiple offers.

For Sale Sign

• Yours comes with an added section: “Children's Miracle Network - Miracle Home“ - a wonderful charity that I am happy to support with a donation upon the sale of your home. I have choosen to support Toronto Sick Kids Hospital

Just Listed & Open House Promotion

• Making your neighbours aware of your listing and Open Houses is just good marketing. Often, they have friends or family who might like to buy your home and get to have these friends as neighbours.

  Slideshow & Virtual Tour with Music 

• You can see  Featured Listings  for Slideshows and Virtual Tours of my current listings.
• Your Slideshow and Virtual Tour are accompanied by music (I will take requests).
• Your home pictures are taken by me personally and I will use only the optimal lighting conditions.
• Times convenient to you to get the best images of your home.
• You do not have to have everthing ready at once and if you make improvements - new pictures are taken.
• You will get very positive comments from your firendsabout how good your home looks. 
• The maximum allowed for each media is used to showcase you home - 9 for MLS; 36 for this website.

    Internet Websites:

• www.dennisparadis.com   (my personal site - this one - with  over 200 unique vistors per day!
• www.torontohomesandcondos.com  (Re/Max Hallmark Realty Ltd.site)
• www.MLS.ca  (public internet site for GTA Listings)
• www.propertyworld.com  (I use several others as well)
• Point2Agent Handshake Network (I share listings with over 5,000 GTA Agent Websites)

• Full colour, high resolution pictures. You will have a short (6-8 page) and a detailed (9-15 page) version online.
• School Information Sheet of your area based on my Select Schools (Canada) exclusive school reports   
• Community Information Sheet

Wall Postcards  - Silent Salespeople

Agent Networking

• These events can attract many potential buyers to your property.
• They are held on weekends, between 2 p.m. and 4 p.m. and are supported by ad placements in the local papers. 
•  Your neighbours are notified of your Open House so they may invite family or friends who they might like to have as neigbours. This has proven to be very popular and effective.

• Real Estate News, The Mirror, ReSale Homes, Toronto Star, etc.

Feedback on all Showings & Inspections

•  Weekly Reports provided on comments made by agents and/or their clients who view your property. We will discuss these comments and make changes to improve our marketing plan if necessary.

Some Definition of Terms - See My Real Estate Glossary and Real Estate Abbreviations

• Showings are agents bringing clients to view your home.

• Inspections are agents viewing your home without a client with them. If they see a match to a client's wish list they will then book a showing.

• Lockbox is provided. This is a small box that hangs on your door. 

All in all, a Comprehensive Marketing Plan that Works for You

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Not intended to solicit properties currently listed for sale or individuals currently under contract with a broker.

The material provided in the pages of this website is for informational purposes only. Although the site owner and creators assume the information to be correct, and attempt to keep information in the pages of this website as current as possible, they do not warrant the accuracy or completeness of any information included in or linked to this page.